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Dupuytren's UK provides effective and non-invasive radiotherapy treatment for people in the early stages of Dupuytren’s contracture and all stages of Ledderhose disease (also called plantar fibromatosis). While Dupuytren's UK had an existing website, they faced challenges in delivering an optimal user experience for their patients and boosting booking conversions. The website needed a refresh to better serve individuals seeking information and treatment for these conditions. As a leading SEO, web design, and web development agency specialising in healthcare, MSK (musculoskeletal), and wellness brands, we recognised the importance of creating a digital platform that not only showcases Dupuytren's UK's expertise but also offers a seamless and user-friendly journey for potential patients. Our goal was to address these challenges by leveraging industry-specific keywords and implementing a design strategy that aligns with the needs and expectations of the target audience. This involved a comprehensive understanding of the patient's perspective, ensuring easy access to relevant information, and streamlining the appointment booking process. By focusing on these key areas, we aimed to transform the website into a powerful tool for patient engagement and business growth, reflecting the high-quality care and advanced treatments offered by Dupuytren's UK.
Our approach focused on crafting an attractive, modern homepage to ensure patients could easily book appointments while experiencing a contemporary design and excellent user experience, thereby increasing the likelihood of conversion. We understood that the website serves as the initial point of contact for many patients, and a positive first impression is crucial. Therefore, we prioritised creating a visually appealing and intuitive interface that immediately captures the visitor's attention and guides them effortlessly through the site. Our team of skilled web designers and developers collaborated closely to create a bespoke solution that not only reflects the brand identity of Dupuytren's UK but also adheres to the latest web design trends and best practices. This involved careful consideration of layout, colour schemes, typography, and imagery to create a cohesive and engaging online experience. Furthermore, we implemented a user-centric design philosophy, conducting thorough user testing and gathering feedback to ensure that the website meets the needs and expectations of its target audience. By combining aesthetics with functionality, we aimed to create a website that not only looks great but also delivers tangible results in terms of increased patient engagement and appointment bookings.
We successfully built a modern homepage that highlights Dr. Shaffer's expertise and incorporates positive reviews from previous patients. Additionally, we emphasised his feature in the Daily Mail and prominently displayed the Dupuytren's UK centres, making it easier for patients to locate their nearest treatment facility. This multifaceted approach was designed to build trust, enhance credibility, and improve the overall patient journey. By showcasing Dr. Shaffer's qualifications and experience, we aimed to instil confidence in potential patients, assuring them that they are in capable hands. The inclusion of patient testimonials further reinforces this message, providing real-world validation of the effectiveness of Dupuytren's UK's treatments. Highlighting the feature in the Daily Mail not only adds another layer of credibility but also increases brand visibility and awareness. Moreover, by making the Dupuytren's UK centres more prominent and accessible, we streamlined the patient's ability to find and connect with the appropriate facility, reducing friction and improving the overall experience. The new homepage serves as a powerful marketing tool, driving patient engagement and ultimately contributing to the growth and success of Dupuytren's UK.
