Web Development & UI/UX Design

Dr. Christos Mikropoulos

Challenge

Crafting a Digital Identity to Enhance Patient Engagement and Trust

Dr. Christos Mikropoulos, a highly esteemed specialist in prostate SABR, oligometastatic SABR, brachytherapy, colorectal cancer, and genomics research, needed a professional online presence that reflected his expertise and provided patients with clear, accessible information. While a temporary site was in place, it lacked a structured homepage that could effectively introduce the doctor, highlight key services, and guide potential patients toward action. The challenge was to create a homepage that balanced medical credibility with user-friendly navigation, ensuring it was informative, engaging, and optimised for conversions. Additionally, mobile responsiveness and fast-loading considerations were crucial to enhancing accessibility and user experience.

33%
Lower cost per purchase using ASC-P vs. BAU campaigns
44%
Lower cost per purchase using ASC with catalog vs. BAU with catalog
40%
Qualified leads from Audience Network when enabled with ACS
approach

Designing a Homepage That Merges Medical Expertise with Patient-Centric Navigation

Our approach to developing Dr. Christos Mikropoulos' homepage was grounded in a deep understanding of patient behavior and digital best practices. We began by analysing the existing Figma design, identifying key areas that needed refinement to create a cohesive and engaging experience. By strategically structuring the homepage, we ensured that each section effectively served its purpose—introducing the doctor, showcasing his medical expertise, and facilitating patient inquiries.

outcomes

A Professional, Engaging Homepage That Enhances Trust and Patient Conversions

The newly designed homepage for Dr. Christos Mikropoulos has significantly elevated his online presence. With a streamlined layout and clear service presentation, the website now provides a professional, informative, and engaging experience for patients. The strategic use of calls to action has improved patient inquiries and appointment bookings. The website’s performance has also been optimised for speed, ensuring a seamless experience across all devices. By blending strong medical credibility with intuitive navigation, Dr. Christos’ new homepage effectively positions him as a trusted expert while making it easy for patients to access the information they need.

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CLIENTS TESTIMONIALS

Our clients' success stories

Exceptional service with seamless online delivery, a professional approach, and outstanding customer support.

Christos Mikropoulos
Clinical Oncologist at GenesisCare

"I'm thrilled to share my experience working with Dezign41 on our new website for China's largest internship platform. Dezign41 has been instrumental in shaping our overall digital strategy, providing exceptional services in website design, development, and optimisation.

Dezign41 has become more than just a service provider; they are now our trusted technology partner, playing a vital role in the growth and success of Sina Careers. We look forward to continuing our collaboration and achieving even greater milestones together in the future."

Jimmy Z.
Founder at Sina Careers

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