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UME Health, a prominent outpatient and diagnostic centre on Harley Street, faced significant challenges with its online presence. Their website suffered from slow loading speeds and limited user engagement, resulting in minimal traction and a suboptimal patient experience. Recognising the critical role of a strong digital footprint in today's healthcare landscape, UME Health sought a web agency to revitalise their online platform. Their primary goals included enhancing website speed, creating a seamless and intuitive patient experience, and, most importantly, driving a substantial increase in website traffic. They needed a comprehensive solution that addressed both the technical and strategic aspects of their online presence, ensuring that their website became a powerful tool for patient acquisition and engagement. The challenge was to transform UME Health's website from a digital liability into a valuable asset that reflected their commitment to high-quality services and compassionate patient care.
To address UME Health's challenges, our agency adopted a comprehensive, ground-up approach. We began with a thorough analysis of their existing website, identifying key areas for improvement in terms of speed, user experience, and search engine optimisation (SEO). A cornerstone of our strategy involved implementing a full-on SEO campaign, targeting relevant keywords to improve organic visibility and attract potential patients actively searching for healthcare services. Simultaneously, we embarked on a redesign of critical website pages, focusing on creating a modern, visually appealing, and user-friendly interface. Understanding the importance of conversion, we strategically incorporated clear and compelling calls to action (CTAs) throughout the website. These CTAs were carefully designed to encourage visitors to book appointments and make enquiries, streamlining the process for potential patients and maximising conversion rates. Our approach ensured that every element of the website worked in harmony to deliver a seamless and effective online experience, driving tangible results for UME Health.
The results of our collaborative efforts with UME Health have been truly remarkable. Over the past 15 months, UME Health has experienced a staggering 300% increase in website traffic, demonstrating the effectiveness of our SEO strategies and website enhancements. This substantial growth in traffic has translated into a significant boost in brand visibility, with impressions soaring sevenfold. More importantly, these improvements have had a direct impact on patient acquisition, as evidenced by a remarkable 425% increase in enquiries. UME Health's success story serves as a testament to our agency's expertise in delivering results for healthcare, MSK (musculoskeletal), and wellness clients. By combining technical proficiency with a deep understanding of the healthcare industry, we were able to create a website that not only met UME Health's initial objectives but also exceeded their expectations, solidifying their position as a leading healthcare provider in the London area.
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