Sunny Hair Salon's Quest for a Modern Online Presence

Established by a Sassoon Vidal alumni, Sunny Hair Salon offers a complete range of hair cutting, colouring and styling services to cater for female and male customers. Sunny approached us to build a modern-looking website for her hair salon. As a passionate founder, she had the expertise in the haircutting industry but no idea on how to create her website or manage any digital activities. The challenge was to translate Sunny's industry expertise into a digital presence that reflected the salon's quality and attracted a local clientele. This involved creating a user-friendly website that not only showcased Sunny's services but also provided essential information such as pricing, location, and contact details, ensuring a seamless experience for potential clients. Furthermore, the website needed to be visually appealing, capturing the salon's aesthetic through professional interior photos and images of diverse cuts and styles, inspiring prospective clients to envision their own transformations. Our content strategy focused on creating informative and engaging content around hair care and styling, establishing Sunny as a trusted voice in the local beauty scene and driving organic traffic to the website.

Our approach was to create a visually pleasing website that attracts clients from the New Malden area. We also integrated a booking system so that customers can easily book and pay for their appointment. Understanding the importance of user experience, we prioritised intuitive navigation and mobile responsiveness, ensuring the website looked great and functioned flawlessly across all devices. In line with our expertise in web design and web development, particularly for healthcare, MSK, and wellness clients, we incorporated features that enhanced user engagement and encouraged conversions. To further enhance the website's appeal, we implemented visually engaging scroll animations and carefully selected typography to reflect the brand's elegant aesthetic. Our SEO strategy involved conducting keyword research to identify relevant search terms used by potential clients in the New Malden area, optimising website content and meta descriptions accordingly. Additionally, we incorporated a blog covering a range of hair care and styling topics, providing valuable content that connected with customers, created brand trust, and improved SEO, helping more potential clients find the salon.