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French Dentist, a premier dental service provider in Shanghai, faced a significant challenge with its outdated website, which dated back to 2007. As a clinic dedicated to delivering high-quality dental care to both expatriates and locals, their primary goal was to create a frictionless experience for patients seeking dental services. The existing site was not only visually unappealing but also lacked the functionality and user-friendliness expected by modern users. With the increasing competition in the dental sector and the growing demand for accessible online services, it became imperative for French Dentist to redesign their website to enhance patient engagement and streamline appointment bookings. The objective was clear: develop a contemporary digital platform that reflects their commitment to excellence while catering to the diverse linguistic needs of their clientele in Shanghai's multicultural environment.
Our approach to addressing the challenges faced by French Dentist involved creating a friendly and inviting website tailored specifically for dental patients. Recognizing the diverse demographic of Shanghai, we designed the site in three languages: English, French, and Mandarin Chinese. This multilingual capability ensured that all potential patients could easily navigate the site and access information in their preferred language. The design focused on user experience, featuring intuitive navigation and clear calls-to-action that guide visitors towards booking appointments. We also incorporated modern aesthetics that resonate with both local and expatriate communities, making the website not just functional but visually appealing as well. By prioritizing user-centric design principles, our goal was to foster a welcoming online environment that encourages patients to engage with French Dentist’s services confidently.
The outcome of our project was a dentist-friendly website that effectively serves both Chinese and foreign markets. The newly designed platform not only enhances the visual appeal and usability but also integrates advanced functionalities tailored to modern patient needs. One of the standout features is the integration with WeChat bookings, allowing patients to conveniently scan a QR code on the website to initiate chat or request appointments through French Dentist's official WeChat account. This integration streamlines communication and booking processes, significantly improving patient convenience. As a result, French Dentist now boasts an online presence that aligns with its premium service offerings while effectively engaging its diverse patient base—ultimately leading to increased patient satisfaction and loyalty within Shanghai’s competitive dental landscape.
