Small businesses are the backbone of the British economy, but they also face greater risks than larger enterprises. Particularly startups often have less funding. This can make developing and handling unanticipated events like the COVID-19 pandemic more difficult.

Small firms, however, can be remarkably resilient due to their inventiveness and quick adaptability. B2B startups can benefit from organic growth strategies such as SEO (search engine optimisation).

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In the UK, there were 5.5 million small enterprises overall in 2022 compared to 5.9 million in 2020. SMEs still make up 99.9% of all businesses in the UK, despite this decline, and this percentage is expected to stay the same for a while.

One of the ongoing problems that SMEs (small and medium-sized organisations) deal with is marketing. Businesses need to identify ways to raise traffic and sales to increase brand recognition and visibility before they can find new customers.

For startups that deal with business-to-business (B2B) transactions, marketing can be especially challenging. Finding and retaining more clients is difficult due to limited resources and a more specialised target demographic.

These challenges contribute to the benefits of SEO for B2B startups. Pre-qualified users are drawn in by SEO, and SEO traffic is theoretically free. Because of this, it's among the most affordable digital marketing strategies and can assist companies in attracting the ideal customers—those who are already searching for comparable goods or services.

People these days depend more and more on the Internet for information, communication, and entertainment.

Currently, more than two-thirds of people on the planet utilise the internet. It is believed that up to 93.5% of people in Western European nations, such as the UK, have access to the internet. In addition, as more individuals gain access to the internet, they are also spending an increasing amount of time online.

The foundation of using the internet is search engines. According to a recent Forrester poll, 74% of consumers utilise search engines for product research, comparison shopping, and purchases.

Search engine optimisation (SEO) is one of the digital marketing strategies that businesses can utilise to their advantage to grow and thrive in today's market.